Ingrid Nielsen
Director of Online Media and Senior Search Strategist
As Clear Ink's Director of Online Media and Senior Search Strategist, Ingrid Nielsen is responsible for developing online media strategies for a wide range of clients, including, 24 Hour Fitness, Autodesk, Bell Sports, John Muir Health, and many more. For Ingrid, developing an online media plan is like solving a jigsaw puzzle. She relies on analytics to figure out where to place each integral piece (targeting, budget, objectives and results) in just the right spot.
Prior to joining Clear Ink in 2006, Ingrid headed her own search engine consulting company, providing direction and services to advertising agencies. Her main focus was to develop and manage search engine marketing (SEM) strategies for their clients, in market segments ranging from luxury travel to network security devices.
Previously Ingrid worked at Be Free (acquired by ValueClick), where she architected and launched one of the first SEM services in the affiliate marketing space. While there, she worked with an assortment of clients, such as Baby Age, Fannie May, ShopNBC, Pet Food Express, Circuit City, Bluefly, Blue Nile, and Hammacher Schlemmer.
