Because an increasing number of people turn to the Internet for health decisions, Clear Ink's main goal was to capture those audiences by establishing and maintaining an effective online presence for John Muir Health. First, through extensive research and testing, Clear Ink was able to successfully segment the user population and optimize the site to meet each group's respective needs. Then, through relevant content and engaging design, Clear Ink was able to infuse depth to the site and convey branding by combining a down-to-earth sense of human caring with state-of-the-art technology. Finally, and perhaps most importantly, Clear Ink completely overhauled the information architecture of the site based on user needs to streamline navigation for easy consumption of information.

John Muir Health