This unique user experience was the hot subject of industry blogs, and banner ads placed in vertical publications were actually copied and posted as part of articles in other trade journals. Of the many thousands of visitors, the average visitor spent eight minutes with Diana. In the end, 8 percent of visitors asked for a reseller, 10 percent asked for a trial version of the recommended product, and 12 percent asked to receive future Autodesk communications.

Autodesk